Naiim provides a new model of digital community development that extends the benefit of the internet to everyone.
The digital divide is real
The internet has transformed the world’s economic and social landscape, but only for those fortunate enough to be members of the online population. Those who do not or cannot go online increasingly suffer from constrained prospects for economic attainment, class mobility, education, and quality of life. As the internet becomes even more embedded in every facet of our lives, the costs of the digital divide will mount, and we risk leaving substantial portions of the global population at a disadvantage that they might never overcome.
For every one of us who enjoys the usage of the internet, there are two who do not. This adds up to about 4.5 billion people who cannot receive email, research a medical condition, video chat with distant loved ones, or apply for a job online. Most of this offline population is concentrated in 20 countries and is disproportionately rural, low income, elderly, illiterate, and female. Barriers such as available infrastructure, relative affordability, low literacy and useful content are the constraints keeping them offline.
Only by connecting these 4.5B people will we be able to hear their voices, ideas and contributions. It is crucial to identify and aggressively pursue opportunities to make the Internet accessible and useful to all.
Bridging the divide
Naiim's global content platform bridges the digital divide and improves digital dividends, which are the broader development benefits from using connected technologies. We do this by providing affordable connectivity and relatable, literacy-agnostic content for rural communities. With our solution, we make available health, financial, farming, education and entrepreneurship information and services, helping:
- families to access government benefits;
- adults to reach local job postings;
- farmers to see real time commodity prices;
- children without schools to learn science and math;
- mothers to learn about healthy ways to take care of their newborn babies; and
- governments to have a two-way communication channel to their citizens, leading to better governance, transparency and more engage communities.
How our content platform works
Naiim uses Prodea’s ROS©, an end-to-end managed service platform, to deliver a full suite of internet services over any network.
The platform is integrated to a user’s television or any other device.
- The user accesses a variety of internet services through a simple remote control interface.
Current content includes: e-government programs, adult and youth education, news, women's health and wellness services, job listings, skill development, financial and insurance services, among many others.
- The user can access both free and paid content; for paid content, the user has access to an e-wallet that allows for online, mobile or kiosk-based recharges or the ability to receive government income or benefits or NGO subsidies.
Our impact is broad and deep
The internet is all about providing services to people and communities, allowing them to achieve their potential. Our solution will accelerate improvements in many aspects of people's lives:
- Enabling economic growth: By providing access to relevant information, improving financial inclusion, connecting people to business everywhere, and opening up new markets, our platform transforms the very nature of an economy and supports economic development. Deloitte researchers estimate that connecting the offline can generate $2.2 trillion in additional GDP around the world (a 70%+ improvement) and create more than 140 million new jobs.
- Enabling health improvements: Our platform improves health conditions by reducing disease incidence through better information and improving the delivery of medical services. Studies estimate that access to the internet can save 2.5 million lives per year in unconnected regions.
- Unlocking universal education: Our solution plays a pivotal role in extending access to educational resources and accelerating knowledge sharing. Assessments show that extending access in unconnected regions can help educate over 650 million more children around the globe.
- Promoting public services, social cohesion and digital inclusion: Our platform improves the participation of individuals and groups in society's political, economic and societal processes. This can impact areas as diverse as disaster relief, food security, the environment, citizenship, community cohesion, self expression and equality.